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Posts Tagged ‘Michele Savoldi’

Where in the world?

April 21st, 2011

Where has Tiff been since Italy?

Good question…. I’ve been exploring my creative side and finding new ways to express my passion for travel.

I waisted about a week feeling sorry for myself when we returned from Italy.  Oh… how I love Italy!  I used jet-lag as an excuse, but in reality was feeling a little lost with out a dream to pursue.  I am deeply grateful to have had the opportunity to travel to Italy.  It was definitely a dream come true!!!  However, I’m not crazy about defining it as “a trip of a lifetime”.  I love travel so much that I can’t imagine only making a trip like that once in my life.  Paul Kurtz, a friend and fellow traveler, told me that the trip of a lifetime will only come when we go to heaven, which put my wander lust into perspective and gave me permission to dream up another adventure.

One problem always stands in the way of travel for me.  Money.  So, I decided to take inventory and focus on generating an income from the things I love.

Tiffany Eckhardt ~ traveler.writer.photographer

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My first project: set up an Etsy shop to sell prints from my travels.  I have always loved photography and have taken photos in New Orleans, Memphis, Clarksdale, Austin, Texas, Washington DC and now Italy.  Why not share my passion for travel and promote my favorite destinations through photographs taken along my journey?

I enlisted the help from my friend Michele Savoldi at Columbus ImPRessions.  Michele created a new logo, business cards, banner for my Etsy store and postcards using my photos.  We refined my branding message into “traveler.writer.photographer”, encompassing my passion to promote travel through various blogs and social media platforms, making videos and photography.

On Friday May 6th the The Green Owl in Urbana, Oh will display my “bicycle and other unique rides” prints during their First Friday event.  In celebration of bicycle month, I have put together my bicycle prints from New Orleans, Italy, Clarksdale and even my own back yard.  In the month of July my Italian prints will be displayed at The Depot Coffeehouse, also in Urbana, Oh.  I am really excited to launch my new venture with two really exciting exhibits.

Weekend ReTweat

phpqodhghpm1In the past month Weekend ReTweat has retweated The Cherry Valley Lodge and The Glass House, with two upcoming adventures scheduled.  We continue to have a great time promoting B&Bs, Inns and retreats using our collective social media platforms and are branching out to promote area attractions as well.  The trip to The Glass House included a canopy tour at Hocking Hills Canopy Tours and a hike led by Robb Landon.  Check out our Facebook Page for all the pics, videos and articles written about our trips!

The newest development for Weekend ReTweat: a partnership with The Tristate Roadtrip!  We will be offering ReTweats to destinations within the five county corridor.  I will be working for The Tristate Roadtrip developing their social media presence, creating videos for their destinations and improving the business listings on their website; another real exciting opportunity for me!  I love meeting with Linda Linham from Tristateroadtrip!  We have so many ideas for this project.

Ideas & projects ~ where will they take me?!

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I have a few other miscellaneous projects…  I am currently developing a social media strategy for a local small business.  I was asked to help produce a short film… uncharted territory for me!  I am also helping with Team Zoe, mainly with the Facebook page and marketing Zoe Fest. Zoe is a nine year old girl with a rare brain tumor (DIPG).  It has been sad to watch her go through treatment, but rewarding to use my skills for good and definitely a reminder how precious life is.

I want to pursue ideas for a travel book, produce more travel videos and develop more partnerships in the travel industry.  I don’t know where in the world these ideas will take me or what is around the corner, but the journey is good!  I can only hope it leads to more travel, exploring the world God created and developing new friendships worldwide.  I am ready to dream up another adventure!  Where in the world should I go next? Leave a comment if you have a suggestion.

Life is a journey, come travel with me!

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Weekend ReTweat Spring Fitness Retreat

January 13th, 2011

As of today:  50 Days and counting!

phprgbfmmam1Michele Savoldi of Columbus ImPRessions, Shannon McGill of Shan’s Fitness and I have been working hard organizing the first ever retreat with the ReTweaters and are excited to release the  itinerary for the upcoming Weekend ReTweat Spring Fitness Retreat.  The itinerary is packed with invigorating and rejuvenating fitness activities led by Shannon, while leaving room for indulging in a spa treatment (extra cost) or just hanging out with your friends.

I’m excited to be apart of the Weekend ReTweat team planning this spring adventure.  Organizing trips marries my love of travel and my love for event planning.  Working with Michele and Shannon, along with the staff at the Inn & Spa at Cedar Falls has been delightful!

And… as you may know, I could always use a little push when it comes to fitness.

Hope you are able to join us!  I am confident you will fall in love with the Inn & Spa at Cedar Falls and will return to the routine of life renewed.

For complete details and to register visit:  http://springfitnessretreat.eventbrite.com/

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Weekend Retweat at The Inn At Cedar Falls

June 17th, 2010

A true vacation is a chance to relax….

 

100_46921A true vacation is a chance to relax and to escape everyday life by retreating to a place in the woods or a lovely secluded beach; even if it is for only one night. Recently, the Weekend Retweaters’ were invited to stay at the Inn & Spa At Cedar Falls. Michele Savoldi, Rose Landon and I were thrilled to have this opportunity to retreat from our hectic lives and be pampered at the Inn.

A short senic drive from Columbus, Ohio; The Inn & Spa At Cedar Falls is located south of Columbus in Hocking Hills. Hocking Hills is a special place for me. Some of my earliest memories are of camping at “old man in the cage”; at least that is what I called it. I loved Old Man’s Cave, despite the fact that I really believed there was an old man living in the “cage”. As a teenager, I went with a youth group to Geneva Hills regularly and took my first independent road trip with my friends to Hocking Hills. My husband and I have taken road trips on our Harley there just to get away and a couple years ago celebrated our anniversary at The Inn & Spa At Cedar Falls. Hocking Hills is an ideal getaway spot for both adventure and relaxation.

Life is enough of an adventure at times. I was looking forward to a relaxing getaway.

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The first impression of The Inn & Spa at Cedar Falls is simply inviting. The landscaping is just gorgeous! There is plenty of outdoor seating that seem to say, “relax and sit for a while.” The outstanding staff welcomed us with an impressive attention to details. Checking into the Hickory Hollow Cabin was yet another confirmation that this would be a retreat in the woods, a true vacation.

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After I checked into our cabin, I headed straight for the Spa. I had a message appointment with Randall Wellman, spa manager. The Spa is in a former cabin tucked in the woods and offers a variety of treatments that all sound fabulous. The view of the woods from the message room is so peaceful. I felt as if I was getting a message out in nature. It was the perfect start to the retreat! Randall told me that they do spa treatments for couples, mother/daughters and girls getaways. I will be back!

100_4746Michele, Rose and I had a great time hanging out at the cabin and exploring the grounds. When we arrived at the restaurant for our dinner reservations, it was filled with couples having romantic dinners and groups enjoying each other’s company. We watched an older couple holding hands as they sat and talked on the deck outside the window by our table. It was fun to imagine our own version of their story. The Executive Chef, Anthony Schultz has prepared an incredible menu. The food is amazing! I had the Fennel & Cardamom Rubbed Salmon, served with linguine and cheesecake for desert. Michele and Rose both had incredible looking dishes. Pleasantly filled from dinner, we welcomed a walk back to the cabin.

The next morning we enjoyed the morning with coffee on the back deck. The photo3deck is built up and feels like a tree house in the woods. Still thinking about dinner the night before, we headed back to the restaurant for breakfast. I loved the homemade granola, fresh fruit and pancakes served with an orange butter. It was fabulous!

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After breakfast we had the chance to chat with the Innkeepers, Ellen and Terry. As always, one of my favorite parts of travel is the people you meet! I love their story. Ellen’s mother, Anne Castle had a dream and vision for the Inn & Spa At Cedar Falls. Ellen and Terry met and fell in love working towards Anne’s dream. Eventually, the couple took over operating the Inn, which became a wonderful lifestyle to raise their family in. It was really fun to listen to their commitment to the growth and development of their business. They recently added a beautifully designed meeting facility. Once again, I was impressed with the attention to detail. Ellen and Terry seem to work so well together. Ellen is committed to their mission and vision, while Terry is diligent at using green methods in building.

As I checked out that morning, I was already planning my next retreat from life. I love the atmosphere, the food, the pampering, the people and the service. I want to return with my husband, my friends and my family. I think everyone needs a true vacation from time to time.

 

To learn more about our trip visit:

www.facebook.com/retreat

 

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Interview With Michele Savoldi

May 24th, 2010

Michele Savoldi ~ finding her muse and making a difference along the way!

25110_1316041215059_1051582975_30802697_7208726_nIn my quest to find my muse, I have set out to interview the many people I know to be successful. I hope to gain insight into their success.

Michele Savoldi is one classy lady, exuding success wearing all the various hats in her life. I have had the pleasure of getting to know Michele through our common interest in social media and marketing. We met participating in Tastecasting, contributing to www.greatestcityofall.com and fortunately became friends along the way. Michele is generous with her time and gifts, promoting the non-profit community in addition to running her own marketing and Communication Company, columbus imPRessions. I love her ability to gracefully juggle family, friends and career.

Tiff: You seem to have a natural ability for branding, design and marketing. Have you always loved marketing and branding, or did you discover your gifts over time? Do you believe you have found your muse?

Michele: Thanks! I have actually always loved all types of designing! From redecorating a room in my home, to creating landscape and gardening beds in my yard, to laying out marketing pieces. I love to create! It’s my expression of self and I feel at peace when I’m using my creativity in any way. Even though I love to use my creativity I didn’t always know that I wanted to do marketing and branding. I went into college pretty much undecided and came out with a business degree and was still pretty much undecided. It was during my second job, at a radio station, that my eyes lit up at the thought of doing public relations. I liked the idea of making news and creating awareness. With that I spent a number of years focusing on public relations and worked at an ad agency and then at a large corporation in the public relations department. I enjoyed what a did, but didn’t feel driven. It wasn’t until I took some time off work to raise my kids that I found my muse. While home with the kids, in order to stay connected and current to the outside world, I did a lot of volunteer work. It was during my time volunteering on special events and various programs for a few nonprofits that I found my passion for design and marketing. It did feel natural and it was energizing. But what was most important to me was that I was using my passion to help make a positive difference. When the kid’s were ready for school, I was ready to go back to work and I did so as a Director of Marketing, Communications & Branding for a large nonprofit organization. It was there that I met an incredible mentor who was a board member. With his help I was able to craft my skills and learn how to be strategic about marketing, branding and public relations. And then came the boom of social media, which has taken me places I never dreamed possible. I sincerely believe I found my muse. It has and will change over time, but the foundation of what it is will always be the same.

Tiff: Did you ever question your choices or the direction you were heading in regards to your career?

Michele: I really haven’t questioned my choices or direction in my career. I strongly believe that everything, and everyone comes into your life for a reason. The reason could be something simple, or a lesson that needs to be learned, or a life alteration. Throughout my career, I have learned from my experiences whether they be, good, bad or indifferent. Each experience has helped me grow and has gotten me to where I am today. The birth of columbus imPRessions came from an experience that if I let it, could have been a terrible situation. A couple years ago the unthinkable happened. I was working at a job I enjoyed for a mission I loved when unexpectedly I was asked to leave the organization. Not because of poor work performance but because I had a blog – imPRessions. imPRessions was a blog a co-worker and I started on our own time to learn more about social media and to express our personal thoughts and opinions about the marketing and PR world. I’m not sure if my boss at the time did not understand social media, was jealous, or felt threatened, but regardless of her reasoning I was forced to resign my position. After the initial shock I decided this was a moment of a life-time. Instead of wallowing in self pity I decided to turn a bad situation into a great opportunity and actually turned the blog imPRessions into a business – columbus imPRessions, a marketing and communication business primarily serving small businesses, trade associations and nonprofit organizations. Things for columbus imPRessions have grown and changed since the first day I made that decision and I know, and hope, things will continue to change. Because with every change comes adventure, understanding, growth and evolution. I understand that while I may not be able to control each situation, I do have the power to decide how I will handle anything that comes my way. Instead of allowing myself to become a victim of circumstance I strive to take tough situations and turn them into positive occasions. It is through these occasions that I am continually growing both professionally and personally.

Tiff: What does success look like to you? Has your definition evolved over time?

Michele: Success to me comes in all shapes and sizes and always has. I look at each situation and try to find a success in them. If I can’t find the success, then I look for the lesson. Once the lesson is found success is achieved! I’ve had a couple big successes recently. When I started columbus imPRessions I also founded In-Kind Connection (www.inkindconnection.com), a complimentary website helping nonprofit organizations in accruing much needed in-kind donations. Nonprofits send me their needs or businesses send me their haves then I post them on the site and also broadcast them over various forms of social media platforms in hopes of making a connection. Awhile back I made a connection by helping a school in Africa for Aids children find lap size chalkboards for each student. They needed 100 of them and because of In-Kind Connection, the word got out and a connection was made. It was pretty awesome! Last month I helped open a new restaurant in New Albany. I created the branding, everything from the logo, tag line, to the marketing pieces and social media elements. When they had their soft launch celebration my family and I went to enjoy dinner. It was pretty amazing walking in and seeing the brand I created all over the place, from the signage, menu, cash registers, etc. Then to have my family tell me how proud they were of me was so gratifying! Other successes like helping a friend achieve a goal, watching my kids instinctively do something I’ve tried to instill in them, accepting and learning from a situation, making someone laugh, or appreciating all my blessings are incredibly gratifying successes as well.

Tiff: What are some of your favorite mentors, books and/or celebrities that have shaped your view on success? Do you have any favorite quotes you live by? What advice do you give to your children when they talk about their future?

Michele: My parents have been huge mentors for me. They lead very giving lives and are always putting others first. I have quite a few friends who are mentors to me. So many of them have the entrepreneurial spirit and aren’t afraid to try new things. Professionally I was lucky enough to work with a board member from a big Fortune 500 company. He shared with me so much wisdom and information in the marketing and branding industry. There is no college that could teach me what he did! While I do read books and have some favorite celebrities I tend to look to my real life interactions and situations to pull inspiration.

I do have a favorite Italian proverb – “At the table with good friends and family you do not become old”. It reminds me that above everything family and friends are the most important things in your life.

Anytime a situation is presented in a regular day I give advice to my kids about their future. I do it this way because it is more of a conversation than me coming across preachy. Plus when the situation is presented it can serve as an immediate example. Like every parent, I want my kids to be happy with whatever they decide to do with their future. I tell them that in life they will make mistakes and that is fine. It’s what they learn from those mistakes that will shape them as a person. I also hope that like I did with my parents, my kids will learn from my actions too.

Tiff: Michele, you have many wonderful characteristics; such as your generosity, kindness and a great work ethic. One characteristic that I highly admire is your confidence. Confidence seems to be a problem for so many people, including myself. What do you believe contributes to your confidence?

Michele: You’re so kind, thank you. I’m not always so confident, I just might be a little better at hiding it. :) There have been plenty of times I’ve jumped into something and wasn’t sure if I was doing the right thing. But instead of stressing over it too much I try to focus on the adventure, the lesson, and the growing opportunity. I also have pretty strong faith. Faith in God that He introduces me to situations for a reason and faith in myself that I can figure it out and make it as good as I can. Because unfortunately there is quite a few bad things in the world, I feel it is my responsibility to do what I can to put some good things into it. You know, trying to do my small part in helping balance it out. When you see the fruits of your labor, especially for the greater good it does amazing things for your self-worth and confidence. I’ve also had the support of my family, which is very reassuring and boosts confidence. They are a big part of why I’m able to do what I love.

Tiff: I understand that many women (and men too) are juggling life. How do you approach all the opportunities you have before you?

Michele: I try to achieve balance and with that sometimes I have to say “no”. As much as I wish I could, I know I can’t do it all so I have to look at everything and prioritize. Owning my own business gives me the freedom to create the schedule I want or need at that moment. That really helps with family, friends and career!

Tiff: Any upcoming projects that you are currently working on that you want to share?

Michele: I’m continuing my work with 10TV Commit To Be Fit, writing for various on-line publications, doing some speaking engagements, working on some fun projects with friends, looking forward to summer adventures with the kids, and working on details for possibly helping out a trade association with some event marketing. It looks to be a busy summer!

Tiff: Thanks so much Michele! I appreciate your time in answering these questions. I am learning so much from amazing women like you!

Michele: Thanks for asking me Tiff! I’m very touched that you would think to include me in the quest! You have many talents and I look up to you for the fire you have. You are not afraid to try and to learn. Those are great qualities to have and I admire them and you.

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The Big 4-0…no big deal! Bigger deals ahead!

March 24th, 2010

Well it is here… my big 40th Bday. 

And.. turns out it is no big deal.

Getting out and enjoying life

Getting out and enjoying life

 

I had the lofty goal of being a size 6 for my 40th bday.  Well… that goal came and went. I’m not giving up on my health,  just refusing to stress about it in terms of my identity. 

What has become important to me is falling into my niche and having fun with my family and friends.  God is good and life is great!!!!

Time to get out and enjoy LIFE!

Social Media News…

Social Media has become a passion of mine (or obsession).  I am born to promote!  Lately I have been managing the social media for The Hall Company.  We now have a Facebook Fan Page and Twitter account @thehallco.  Marketing with social media is completely naturally to me and doesn’t seem like work.  After reading Linchpin, I decided not to take “no” for an answer.  After I finally sat down with my manager to explain how it all works, a light went off in his head.  He totally got it!  He said, “I feel like my parents do when I try to talk to them about computers.”   The other day he said to me in passing, “Tiffany, what ever you are doing, keep doing it.  It is working.”  Music to my ears!

 

n111924948817786_1432The next big thing in Social Media for me is Weekend Retweat… a dream realised!  At a friend’s  party, I had a discussion with Amanda Cooper, owner of the Hopkins House B&Bin Mechanicsburg, OH.  Like a lot of businesses owners, Amanda was struggling with social media and finding time to implement it.  I offered to organize a group of social media mavens to help her promote her B&B.  Michele Savoldi, Kelly GingeryCheryl Harrison, Rose Landon and myself stayed at her B&B in exchange for our collective social media efforts.  It was a win win for everyone!   Weekend Retweat was created during our stay there.  Cheryl brilliantly came up with the name (even before breakfast) and Michele developed the logo.  With these two ingredients, Cheryl got busy creating our Facebook Fan Page and a Twitter account.  We already have our next destination and excited business owners!  I love how it all came about!

I have also spoken to several local small businesses and even a musician about helping them with their social media efforts.  I really enjoy using my gifts to help people!

 

40 is just a number…

 

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Taking a lesson from my 90yr. young Grandma….  She has always told me that you are only as old as you feel. 

The “icing on the cake” this year is the fun I am having with my family.  This new season is allowing us to really get out and enjoy life together!  

I may be 40, but I feel BLESSSED!!!!

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